Sector trend watching
We intensively track all the sectors in which we are active, in areas ranging from economic developments to product innovations, consumer behaviour, ergonomics and sustainability. We visit trade fairs, talk to partners and customers and invest in innovation-oriented cooperative ventures. And we also – of course – look outside our own parameters. Because there is a great deal to learn, precisely from environments outside the sector.
The world is changing rapidly, and demands newer and newer solutions. Themes such as energy-saving, sustainability, consumer perception and behaviour, profitability and marketing are dynamic. We take all these aspects into account with each product we develop. Our engineers are continuously designing, developing and testing the latest prototypes in our own test lab. The starting point for this is the highest NEN standards. We also work together on innovation with universities and TNO.
We always approach design and engineering in an integral manner. After all, along with effective refrigeration, profitability and image are our key focus. Our objective is to create a refrigeration or freezing solution which positively surprises both our customer and the consumer or client.