What Smeva does

Smeva Concepts

The key aspect for an effective and optimally integrated refrigeration solution is profitability through fresh experience. At Smeva Concepts, we pay a great deal of attention to research and development. We achieve the best end result for our customers, thanks to optimum presentation, ease-of-use, retention of freshness quality and the lowest operating costs. We monitor trends, developments and sectors closely. This enables us time and again to achieve forward-looking solutions. And we translate these time and again into new concepts and products, markets and end users. Financial profitability, ergonomics, consumer behaviour, routing and branding are brought together in a well thought-out, integrated manner. In this way, we help our customers achieve their commercial and other goals in the short term and long term.

  • Research & development

    Sector trend watching
    We intensively track all the sectors in which we are active, in areas ranging from economic developments to product innovations, consumer behaviour, ergonomics and sustainability. We visit trade fairs, talk to partners and customers and invest in innovation-oriented cooperative ventures. And we also – of course – look outside our own parameters. Because there is a great deal to learn, precisely from environments outside the sector.  

    Product development
    The world is changing rapidly, and demands newer and newer solutions. Themes such as energy-saving, sustainability, consumer perception and behaviour, profitability and marketing are dynamic. We take all these aspects into account with each product we develop. Our engineers are continuously designing, developing and testing the latest prototypes in our own test lab. The starting point for this is the highest NEN standards. We also work together on innovation with universities and TNO.

    We always approach design and engineering in an integral manner. After all, along with effective refrigeration, profitability and image are our key focus. Our objective is to create a refrigeration or freezing solution which positively surprises both our customer and the consumer or client. 

  • Advice on design

    Quickscan
    Each shop, work or production environment is unique. Finding the right refrigeration solution is a custom job. Our advisers always start with an extensive scan of the existing situation. In this, we look beyond simply the shop surface area or the products to be refrigerated. The total business model has to be right. For this reason, we perform customer analyses, carry out extensive benchmarking and assess the USPs and opportunities of a shop.

    Cosmetics
    In the current retail environment, the key focus is on distinctiveness, optimum product presentation and customer perception. We therefore pay a great deal of attention to the image of our furniture. In order to analyse the experience and behaviour of consumers, we use various techniques, such as eyetracking. This takes place in combination with a functional design and attractive image. In addition to this, there are many options in terms of colours, materials and textures which fit the interior and philosophy of each business or formula. The end result is a refrigeration solution with an indestructible technical foundation and a personalised image. Naturally, we like to work together with our customer’s shopfitter or architect, and we have a broad network of specialists with which we work together on extremely regular basis.

  • Total store concepts

    Successful entrepreneurship in fresh produce is inextricably linked to customer perception and adapting to customer preferences. Combine this with clear profitability objectives and requirements in the area of functional floorspace, and this results in a result total concept. Flexibility is taking an increasing role in this. Refrigeration solutions are definitely not standalone solutions in this any more, they form part of the whole. From retail to food, commerce, petrol and care: we have a total solution for each sector. If required, we can also provide peace of mind in the areas of market analysis, concept and interior design right through to turnkey completion of a project. For this, we work together with the very best specialists in the field.

    Engineering and interior
    In a pleasant shop environment, engineering and the interior are connected to one another in a logical manner. Technical elements play a supporting role and, at the same time, are unmissable. The interior tempts, points the way and offers the visitor convenience. It can be quite difficult to arrive at the best integral shop design for an individual shop. For this reason, we offer broad support in this area. In this respect, we work together with leading architects, contractors and shopfitters. Naturally, we are also happy to take our place in a construction team put together by our customer. 

    Continuous improvement
    Our added value does not stop with the completion of a new system. In fact, by continuing to research, make adjustments and innovate, a process of ongoing optimisation is realised. From relocating and changing the layout of flexible elements, optimising equipment layouts, creating report dashboards to long-term refurbishment: we are highly motivated to achieve long-term success.

Smeva Projects

Smeva Projects is responsible for the end-to-end realisation of projects in the Netherlands and Belgium. From the concept phase to realisation and completion, all the work is carried out in house. Customers have a single point of contact for the project, in the form of a project manager. Thanks to our broad knowledge of engineering, routing, budgeting, marketing, technology and project management, the customer is always assured the best solution and a good project approach. And, don't forget, a pleasant and personal relationship. Would you prefer to work together with existing contacts? That is also possible, we are happy to take our place in a construction team put together by our customer.

We provide advice on:

• Commercial opportunities
• Creating a distinctive capability
• Optimum range composition
• Routing and internal logistics
• Product management and optimum freshness
• Sustainability and energy consumption
• Future proofing

  • Calculation

    When calculating a project, the starting points and requirements of the customer are always central. This also applies in the case of contracting out or a project approach according to BREEAM rules. Furthermore, we pay attention to profitability, sustainability, energy savings and the best applicable techniques and materials within the set budget. In this, we create an optimum combination between systems, remote products and plug-in-and-use products. In short, each quotation is totally custom-made, targeted at the unique situation of the customer.

    Project management
    Working on the basis of the concept towards a plan with a concrete schedule and deadline: at Smeva Projects this is the day-to-day routine. We are more aware than anyone that a project can proceed differently in reality than was expected. For this reason, we always apply the principle of dynamic planning. Working together, thinking in a solution-oriented manner, taking responsibility and adjusting the course are parts of this. The best end result is optimum customer satisfaction, together with the best refrigeration solution.

    Installation and commissioning
    When the best solution has been selected and installed, this is followed by a refined process of fine-tuning and optimisation. The maintenance and service specialists of Smeva ensure the best fine tuning of the system (in accordance with ISO 9002 requirements), so that these function independently and in accordance with the agreed standards.

    Partnerships and turnkey projects
    Smeva does not only work for end customers. We often also form part of a larger scale project, such as the new construction of a complex, the repositioning of a complete shop formula or renovation of a business or institution. In this context, the customer determines whether we take a leading or rather supporting role in the team. In the case of contracting out or tenders, we act fully in accordance with the regulations and the tender documents, of course. Our objective in this is to provide the principal contractor with optimum advice and assistance.

  • Project management
    Working on the basis of the concept towards a plan with a concrete schedule and deadline: at Smeva Projects this is the day-to-day routine. We are more aware than anyone that a project can proceed differently in reality than was expected. For this reason, we always apply the principle of dynamic planning. Working together, thinking in a solution-oriented manner, taking responsibility and adjusting the course are parts of this. The best end result is optimum customer satisfaction, together with the best refrigeration solution.
  • Installation and commissioning
    When the best solution has been selected and installed, this is followed by a refined process of fine-tuning and optimisation. The maintenance and service specialists of Smeva ensure the best fine tuning of the system (in accordance with ISO 9002 requirements), so that these function independently and in accordance with the agreed standards.
  • Partnerships and turnkey projects
    Smeva does not only work for end customers. We often also form part of a larger scale project, such as the new construction of a complex, the repositioning of a complete shop formula or renovation of a business or institution. In this context, the customer determines whether we take a leading or rather supporting role in the team. In the case of contracting out or tenders, we act fully in accordance with the regulations and the tender documents, of course. Our objective in this is to provide the principal contractor with optimum advice and assistance.
Smeva Products

As a leading player in the market for refrigeration and freezing solutions, Smeva has a good name to maintain. We develop custom products for each target group, which suit the image, functional requirements and budget. We also look for the best products from suppliers with which we have already worked together intensively for many years. It is our mission to offer excellent solutions for each professional environment. Not only in the area of integrated solutions, but also for stand-alone and plug-in-and-use products.

  • Smeva Topline
    Thanks to many years of experience and a great deal of professional know-how, Smeva has gained a leading position in the area of refrigerated units, wall refrigerators and freezer systems. By investing continuously in research and development, we achieve an increasingly high level with our innovations. Smeva Topline products are the result of this. All Topline products are recognisable by their high level of reliability, high quality use of materials and low energy consumption.
  • Smeva Premium Brands
    In addition to the Smeva Topline Exclusive range, we also offer a range of plug-in-and-use commodity products. These are all top brands offering top performance. We have built up a broad network of the best international suppliers in the area of plug-in-and-use refrigeration and freezer units. We carry out extensive testing in house before we add products to our product catalogue.